Quality guidelines (we are short QG) rule google about quality a site, explain about dishonest manners and manipulatif many worn, although google may be also will responsive negatively practices will deviate unwritten here (example: fool user with register site by the name of wrong spell from website famous). So, don’t of opinion that certain gimmick techniques is not mentioned here, approved by google.

Webmaster that pour out the energy with respect spirit from principles base will give freshment better to user, and then has homework better than they are that spend the time looks for gaps to exploited.

QG - principles base
1. Make page that attributed to visitor, not to search engine. don’t fool your visitor or present content to search engine different with content you display for your visitor. this technique often is named with “cloaking“.
2. avoid trick intentional to increase ranking at search engine. try to ask themselves:
- what us felt pleasant when explain matters that we do in website our competitor?
- will what this will help our visitor?
- what we shall do otherwise there search engine?
3. don’t participate at link schemes that made to increase ranking or homework a site. also avoid links to web spammer or “bad environment” exist in web, because possible ranking you be be influenced on the contrary by links a while ago.
4. don’t use computer program not authorized to submit page, check ranking, etc. programs like that spend when run resource and also break TOS. google not recommended product use likes WebPosition GoldTM that send query automatic and program to google.

QG - special instructions
1. avoid text use or latent link.
2. don’t use cloaking or redirect under cover.
3. don’t send to google automation query.
4. don’t put into keyword irrelevant into page.
5. don’t make multiple page, subdomain, or domain only full duplication content.
6. don’t make page that install virus, trojan, or badware another.
7. avoid doorway pages that made just for search engine, or manners “cookie cutter” like affiliation programs with content slimmest and not original.
8. if your site follows a affiliation program, ensure that your site has also value or value. create content unique and relevant that will make your visitor has reason to will give to come to return to your site.

if you felt your site disagree with QG this, you can do modif in your site so that be obedient QG, then submit your site is to asks deliberation returns.
Source : Google

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