1. They are genuinely interested in it
2. They see highly relevant ads to your content
3. They thought it’s part of your content
4. It’s an accidental click
5. Because they notice it
6. They want to support your site
7. They are tricked into clicking it
8. Because you opt for image ads which potentially have a higher value than the corresponding set of text ads
9. They thought your link unit was part of your navigation menu
10. They thought the AdSense ads were part of the search result when you use AdSense For Search
11. You rotate colour palettes which add freshness to your ads
12. You use more wide ad formats than their taller counterparts
13. You use multiple ad units if you page contain lots of text
14. You have an optimised number of ad units occupied by top paying advertisers
15. You keep your filter list small. More filtering means fewer ads appear on you pages which decrease your potential earnings
16. You don’t clutter your page with competing ads
17. They want to sabotage you
18. They are envious and like to see you banned
19. Because you moved you ad from the right side to the left, close to the body of your content
20. Because you have more visitors coming from the search engines than regular visitors
21. Because you have great content.
Source : sabahan.com
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